According to conventional wisdom, it makes sense for companies to choose large, Tier I cities for their site selection. But there is a growing trend of companies discovering that they can lower labor and operating costs by 20%-30% as well as improve labor quality in smaller, Tier II and III cities.
What's behind this trend? Since so many companies historically located in Tier I cities, they became over-saturated for their respective sectors and population. Today, companies are realizing that smaller markets offer numerous benefits in addition to cost and labor considerations. These include stronger recruitment, reduced turnover, and better incentive packages.
In short, while companies will likely continue to maintain a presence in large metro centers, they will find that many job functions are much better suited for smaller communities. The bottom-line is you can't argue with greater savings and improved workforce performance.
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