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Test & Learn: Lessons from the World's Best Retailers

Sponsored By Applied Predictive Technologies

Topics:: Budgeting & Planning > Forecasting , Business Intelligence; Business Software > BPM

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Abstract:: Most retailers try new ideas in some stores before rolling them out to the entire chain. For most retailers, unfortunately, this testing process often raises as many questions as it answers. Advances in information technology over the last ten years have created the opportunity to implement a much more effective version of this process, termed "Test & Learn." A growing number of retailers have pushed the development of this capability to new levels, and are today using it to generate tens of millions of dollars of incremental profit per year's often without their competitors knowing that they are doing it. Their experiences hold important lessons for all retailers.

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Released: December 10, 2010

Length: 7 pages

Format: PDF (1308 kb)

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