Finance's Role In Controlling And Optimizing Marketing Spend-- A report prepared in collaboration with George P. Johnson Experience Marketing

Sponsored By CFO Conferences

Topics:

Budgeting & Planning

Finance & Risk Management > Benchmarking/Metrics

Professional Services

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Abstract:

Given the multiple channel options of advertising, public relations, digital media, and live events, there are endless means of creating connections and touch-points with customers. Unfortunately, a lack of communication between marketing and finance often stands in the way of maximizing the results of an integrated marketing strategy. The solution? Finance and Marketing can (and should) collaborate to drive higher bottom-line performance.

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Released: April 28, 2010

Length: 4 pages

Format: PDF (859 kb)

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