Any company's corporate strategy can get lost amid a myriad
of processes, practices, and procedures. Speaking to a crowd of senior
finance executives at the 17th annual CFO Rising conference, Jim Parker, Director,
Global Sales Compensation, at Novell, Inc., explained how his company maintains
proper alignment of their strategic objectives through the use of Callidus Software's
Sales Performance Management (SPM) solution. "All of us [in finance] have
some responsibility for sales performance management at our organizations," notes
Mr. Parker, explaining that SPM is a discipline that blends performance data with
business improvement processes to drive sales effectiveness. This paper summarizes his remarks.
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