Prediction markets are emerging as a valuable forecasting tool in areas such as sales forecasting and project performance. Where prior data is sparse or when other forecasting tools are less useful, a social analytics strategy has the potential to help reduce a number of business uncertainties. Prediction markets can help broaden a CFOs decision support toolkit by potentially providing valuable and actionable foresight. CFOs are encouraged to learn more about prediction markets. How can you leverage these tools and what should you consider before doing so? To learn more, read the attached article.
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