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New Methods To Optimize SKU Rationalization In An Era Of Growing Complexity

Sponsored By Applied Predictive Technologies

Topics:: Budgeting & Planning > Business Performance Management , Business Intelligence , Strategy

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Abstract:: SKU rationalization, the process of managing efficient category assortments, is an important objective for today's supermarket operators. In an era of Shopper Marketing, shopper segmentation, and store clustering, the category assortment equation has gained new variables and complexity. Traditional ?rank and cut? methods for trimming assortments are proving to be less than adequate solutions, and there is a growing recognition that chain-wide category assortments based on average consumer response are no longer sufficient. To remain competitive, grocers must draw a more detailed and less uniform picture of shopper behavior by examining market basket composition and interactions between items, and incorporating these insights at a store cluster or even individual store level. This paper outlines strategies for success, methods, and tools that Category Managers can use to make confident assortment decisions on an everyday basis.

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Released: November 01, 2010

Length: 10 pages

Format: PDF (1580 kb)

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