With company valuations in the dumpster and credit markets tight, the economic crisis is forcing hard looks at revenue sources and spending across the board. The economy aside, old ways of doing business are continuously challenged by competitors with innovative business models enabled by the internet. These and other socio-economic trends are pressuring finance teams everywhere to make planning systems more immediate and responsive. The old way
of thinking-you run a company through the once a year budget process-is on the way out in favor of new concepts and system approaches generally described as "continuous planning". The practical implementation of continuous planning is through rolling forecastsýfrequent updates of financial plans that include integrating actuals data and rolling the forecast time period beyond the current fiscal year.
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