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Shopper-Centricity: Driving Collaboration To New Heights

Sponsored By Applied Predictive Technologies

Topics:: Budgeting & Planning > Business Performance Management , Business Intelligence , Strategy

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Abstract:: Serious efforts at collaboration are gaining credence and driving action across the retail consumer products industry. The desire to better serve the end shopper provides a unifying goal for both trading partners, which shifts retailers away from their category-centric view and manufacturers away from their brand-centric view. Furthermore, new and better data and analytic methods are now available to better facilitate shopper-centric collaboration efforts.

This paper examines how collaboration is evolving to make an increasingly material difference in merchandising and marketing at the retail level. It discusses the role of transparency in establishing assurance and trust between trading partners, and describes the benefits of advanced analytics shared over a secure platform and delivered via Software-as-a-Service. Shared data are essential to collaboration, but shared analytical approaches are a means to greater assurance and trust.

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Released: November 29, 2010

Length: 11 pages

Format: PDF (1558 kb)

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