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From Tailspin To Powerhouse: Service Differentiation In A Copycat World

Sponsored By ConnOptix Ltd

Topics:: Budgeting & Planning > Business Performance Management , Planning; Professional Services

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Abstract:: The long-term economic well-being of advanced economies will continue to rely more upon the delivery of services than any other form of economic production. Services are here to stay. Yet, for many businesses, service differentiation remains an intractable problem. Too often, competing service providers appear to offer identical portfolios of services delivered by similarly qualified professional teams. In the absence of genuine service 'uniqueness', commoditization results and price rapidly becomes the major focus of negotiation.

This white paper contends that the answer to the differentiation challenge lies within the organisation. It explains how a multi-disciplinary mix of marketing, human resources, organisational culture and executive control can be mustered, shaped and articulated to the marketplace as a uniquely differentiating 'organisational personality'.

DETAILS

Sponsored by: ConnOptix Ltd

Released: February 02, 2010

Length: 12 pages

Format: PDF (268 kb)

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