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Driving Profitability in Turbulent Times with Agile Planning and Forecasting: The View from the Consumer Products Industry
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- Topics:
- Budgeting & Planning > Planning , Forecasting
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- Abstract:
- At a time when global economic uncertainty makes the need for forecasting accuracy, insight, and agility greater than ever, many finance executives in the consumer products industry believe their companies are falling short. Interviewees highlight the issues consumer products companies face in producing good forecasts in volatile times, and they provide some examples of their best practices.
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