The motto "any publicity is good publicity" is not always the case. Imagine picking up the Sunday paper and seeing the headline, "Popular Retailer Recalls Millions of Childrenęs Toys." Then, imagine the popular retailer in the article is you. It could - and does - happen.
There are real risks-human, legal, financial, and reputation-in product recalls that could be costly to retailers.
Responsibility for providing safe products to consumers is everyone's - from the manufacturer to the merchandiser. However, the retailer selling the product is often held responsible for the merchandise.
With this in mind, this white paper examines up-front tactics companies are employing or should consider implementing. Companies can manage the different aspects of sourcing and implement practices to develop strong controls to try to prevent recalls. This is not always possible, and recalls are a fact of business. However, companies need to be prepared to act quickly if and when a recall occurs.
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