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IBM Banking: Using Web 2.0 Social Networking To Rebuild Trust

Sponsored By IBM

Topics:
Banking & Capital Markets
Finance & Risk Management
Technology

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Abstract:
Learn how the social networking offered on Web 2.0 sites like Facebook, MySpace, and LinkedIn can be used to cost-effectively and efficiently reach an increasingly fragmented and dispersed customer base.
DETAILS
Sponsored by:
Released: November 20, 2009
Length: 16 pages
Format: PDF (195 kb)
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