Rich Media for Direct Marketing: The Emergence of Intelligent Digital Collateral

Sponsored By Flimp Media Inc.

Topics:

Budgeting & Planning > Business Performance Management , Business Intelligence

Technology

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Abstract:

This report, which describes the emerging web video marketing category and the associated analytics, discusses how on line video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective web video marketing campaigns. The ability to collect and analyze data to measure the result of marketing effort is essential for the CFO.

As a result of the limitations of various marketing channels, marketers are shifting budgets from offline to online channels and focusing more on database marketing to get measurable results.

DETAILS

Sponsored by: Flimp Media Inc.

Released: July 31, 2009

Length: 13 pages

Format: PDF (2707 kb)

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