Retention and Risk Linked Pricing

Sponsored By Satyam Computer Services Limited

Topics:

Budgeting & Planning > Business Intelligence

Finance & Risk Management > Benchmarking/Metrics

View White Paper now

Free registration is required

Abstract:

Traditionally, enterprises have been product-centric in nature. Pricing of a product (or service) was treated in isolation with a one-price-fits-all approach. Since there were no differentiations on the products or services offered, there was no incentive for customer to prefer one vendor over the other. Competition has changed the rules of the game. It has forced a change in the approach of servicing customers - a shift from product-centric to customer-centric. Pricing of a product has a strong bearing on the preference of a customer for one vendor over the other. The impact of this is ever so relevant when the prospect has an existing relationship with one vendor, and considers switching to a different vendor on this consideration. The enterprise runs the risk of losing an existing relationship and the revenues thereafter. This called for treating customers differently where customers would have to pay differently for a product.

DETAILS

Sponsored by: Satyam Computer Services Limited

Released: April 15, 2009

Length: 7 pages

Format: PDF (253 kb)

Email this abstract

These white papers are not created by the CFO.com editorial staff. In order to view these papers, you must register with CFO.com and agree to share your contact information with related product/service companies.

Search White Papers