Exposing the True Sources of Profits--A report prepared in collaboration with MarketSphere

Sponsored By CFO Research Services

Topics:

Budgeting & Planning

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Abstract:

As the financial crisis focuses companies’ attention on external events, we surveyed senior finance executives on their concerns for converting their companies’ operations into cash, particularly their views on planning, budgeting, and forecasting practices and their order-to-cash processes. Our research finds that the finance function can be more influential in customer-facing activities, particularly pricing decisions and contracts compliance—areas of the order-to-cash process that currently receive the least amount of detailed analysis. In this report, senior finance executives discuss how their greater involvement in the order-to-cash process may help determine their company’s course—and what internal barriers are preventing enhanced analysis.

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