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Busting the Myths About Emerging Markets
Sponsored By Oliver Wyman
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- Abstract:
- Six prevailing myths among executives in developed markets are hindering their foreign operations. This white paper presents relevant evidence to dispel those myths, with implications for how executives should develop new business models and reconsider strategies for emerging markets. It is informed by Oliver Wyman’s client work in emerging markets as well as our surveys over the past year of more than 20,000 emerging-market consumers and businesses.
- DETAILS
- Sponsored by: Oliver Wyman
- Posted: September 30, 2008
- Length: 10 pages
- Format: PDF (425 kb)
- Email this abstract
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