Reliability and Predictability: A CFO's Dream
Leveraging the Power of Recurring Revenue for the Enterprise
Date: Thu, Apr 10, 2014
Time: 02:00 P.M. ET
Duration: 1 hour
Managing against uncertainty and risks to performance are key elements of every CFO's mandate. Forecasting future profitability depends on being able to predict and influence sales, revenue, and costs reliably.
Very few areas within an enterprise grant complete predictability. But many companies are seeking to better monetize customers through reliable recurring revenue streams -- including subscriptions, freemium, usage-based, and tiered account models -- allowing for more certainty and less risk.
For enterprises, recurring revenue streams are helping to tap into reliable streams of income that were previously unavailable. For customers, recurring revenue streams provide the convenience of month-to-month billing -- allowing buyers to feel more in control of their outgoing expenses. In addition, a lower incremental cost (versus a large annual outlay) can allow some customers to avoid the hassle of obtaining high-level purchase approvals. Combined, the two sides of this equation equal future growth potential.
During this Webcast, a panel of experts will explore:
- If a recurring revenue model is right for your company;
- The considerations and challenges of moving to recurring revenue streams; and
- How to deliver first-class customer interactions that go beyond billing.
About the Speakers
Bob Harden, Consultant and Former Global Director of Billing Software, Experian
Bob Harden has nearly 30 years of experience as an IT professional in the health care and information services industries, including more than 15 years supporting billing and revenue processes. In his former role as Global Director of Billing Software for Experian, Bob has worked with industry-leading billing, CRM and ERP packages to support a wide variety of monetization models for business units on five different continents. Bob currently consults for a wide variety of companies on their recurring-revenue strategies.
Jon Gettinger, Senior Vice President of Marketing, Aria Systems
As senior vice president of marketing with Aria Systems, Jon Gettinger is responsible for Aria Systems' global marketing strategy, including product marketing, channel marketing, demand generation and corporate communications. He has more than 20 years of experience marketing and selling business software applications to multibillion-dollar enterprises, including in his most recent role as head of marketing for Accept Software. He has also led marketing for Fortify Software (acquired by Hewlett-Packard), where he grew the enterprise customer base from 200 to more than 1,000, and launched Fortify on Demand, the company's first software-as-a-service offering.
Senior IT Consultant, Harden Consulting
Senior Vice President, Marketing