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Reliability and Predictability: A CFO's Dream
Leveraging the Power of Recurring Revenue for the Enterprise

Date:     Thu, Apr 10, 2014
Time:     02:00 P.M. ET
Duration:     1 hour
Cost:    FREE


Managing against uncertainty and risks to performance are key elements of every CFO's mandate. Forecasting future profitability depends on being able to predict and influence sales, revenue, and costs reliably.

Very few areas within an enterprise grant complete predictability. But many companies are seeking to better monetize customers through reliable recurring revenue streams -- including subscriptions, freemium, usage-based, and tiered account models -- allowing for more certainty and less risk.

For enterprises, recurring revenue streams are helping to tap into reliable streams of income that were previously unavailable. For customers, recurring revenue streams provide the convenience of month-to-month billing -- allowing buyers to feel more in control of their outgoing expenses. In addition, a lower incremental cost (versus a large annual outlay) can allow some customers to avoid the hassle of obtaining high-level purchase approvals. Combined, the two sides of this equation equal future growth potential.

During this Webcast, a panel of experts will explore:
About the Speakers

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