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The CFO Playbook on Strategy: How to Make Business Intelligence a Competitive Advantage for Your Company
Date:     Mon, Jun 10, 2013
Time:     02:00 P.M. ET
Duration:     1 hour
Cost:    $99.00


About CFO Playbook
CFO Playbook is a series of educational Best Practice Webcasts, eBooks, and events providing you with practical knowledge and insights from your peers.

In many organizations, the CFO is entrusted with the duty to ensure the extensive collection, dissemination and analysis of enterprise data for decision-making purposes.

The ability to provide such business intelligence quickly and accurately is a competitive advantage for the companies that efficiently attend to the task, improving overall corporate performance. The challenges to effectively meeting this obligation are multi-faceted, particularly in this age of mobile computing and social media business interactions.

It is not uncommon for data to reside all over an enterprise in disparate CRM, ERP and HRMS systems and, nowadays, even within the mobile business apps that employees leverage to increase their personal productivity. This treasure trove of information may not be readily accessible or integrated across these systems and devices, or pushed up to C-level dashboards.

Obviously, CFOs want to ensure that this vital information is available to relevant users anywhere, at any time and on any kind of device. The opportunities to take advantage of accurate and timely business intelligence are endless; imagine a saleswoman after a meeting with a top customer typing in her smartphone a projection for a significantly greater volume of business from the account. In a perfect world, this information instantaneously reaches procurement, production and finance, altering manufacturing timetables, supplier contracts, inventory expectations and logistics, not to mention financial plans and budgets.

During this Webcast, a distinguished panel of experts will present strategies for CFOs to:

About the Panelists
Andrew Borg, Research Director, Aberdeen Group

Andrew Borg focuses on identifying the enablers and friction points in the adoption of wireless and mobility technologies within the enterprise, and in the markets those enterprises serve. His particular interest is in documenting the behavioral and procedural adaptations that the most successful companies within an industry have made, and then in disseminating those best practices for a broader audience to benefit from.

Andrew has more than 20 years of experience in the forefront of the high technology industry. Prior to joining Aberdeen, Andrew was CEO of Hi-Beam Entertainment, a first-mover in immersive media and performance technology. He has served as Vice President of Marketing at Vaultus Mobile Technologies, Inc., an enterprise mobility software company, and Managing Director, Next Generation Services, then Vice President, Knowledge Resources for RoweCom. Prior to joining RoweCom, he was Vice President Worldwide, Marketing & Sales, for Trident International, and Director of Corporate Communications Worldwide for Electronics for Imaging, Inc.

In addition, he has held key roles in marketing at Scitex America, Du Pont de Nemours & Co., and Crosfield Electronics. He is also founder and principal of eC3 Consulting, a strategic marketing services firm to industry leaders in wireless services, enterprise mobility, and digital content delivery.

Christian Kane, Analyst, Enterprise Mobility, Infrastructure & Operations, Forrester

Christian Kane is an analyst at Forrester whose research spans mobile hardware, mobile operating systems, mobile device management, mobile application management, enterprise applications stores, mobile and bring-your-own-device (BYOD) policy, and mobile applications.

Prior to taking on his current role as an analyst, Christian was a researcher on Forrester's Infrastructure & Operations (I&O) team. He interviewed hundreds of CIOs, enterprise architects, I&O Professionals, desktop operators, and technology vendors while conducting primary and secondary research for research reports and consulting engagements.

Patrick Renna, CFO, Boloco

Patrick Renna joined Boloco as Chief Financial Officer in November 2009. Mr. Renna was most recently CFO at Sebastian's Café and Catering, where he spent four years overseeing all financial and administrative policies and procedures for the company; this included leadership during the company's most profitable growth period.

Previously, he held CFO positions at Fresh Concepts, which operates fast casual restaurants under the name Fresh City and Souper Salad, as well as FiRE+iCE, where he also served as President. Mr. Renna began his career with New England Restaurant Company, a Chili's franchisee and owner of Bertucci's Brick Oven Pizzeria, a 90-unit casual dining chain.

Mr. Renna received his Bachelor's Degree in Accounting from Franklin Pierce College, and went on to earn his MBA and Master's Degree in Accounting from the University of Massachusetts in Boston. In 2004 he was named to "Boston's 40 Under 40." In 2010, Mr. Renna was elected to the Board of Directors of the Massachusetts Restaurant Association for a three-year term.

About the Moderator
Russ Banham is the Senior Writer at CFO magazine. Over the past three decades, Mr. Banham has written close to 200 feature stories for CFO and, as well as thousands of articles for many other business publications, including Forbes, The Economist, The Wall Street Journal, Financial Times, Chief Executive, U.S. News and World Report, Journal of Accountancy, and many others.

He is the author of 23 books, including The Ford Century, the award-winning, international best-selling history of Ford Motor Company, translated into 13 languages, and The Fight for Fairfax, detailing the extraordinary economic growth of northern Virginia in the aftermath of World War II. His various books have led to several television appearances, including on the TODAY show and A&E's Biography. He is currently writing a history of aviation in Hawaii.

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