The CFO Playbook on Big Data: Getting to Value
Date: Fri, Jun 07, 2013
Time: 02:00 P.M. ET
Duration: 1 hour
Function: CFO, CEO, CIO, MIS, CTO, Financial reporting manager, Project manager involved with data integration, Financial planning and analysis group members, Business analysts, Risk managers, Compliance officers
About CFO Playbook
CFO Playbook is a series of educational Best Practice Webcasts, ebooks and events providing you with practical knowledge and insights from your peers.
Two years ago, it was cloud computing. Last year, the buzz was all about mobile. This year, while the cloud and mobile remain important topics, they're not as hot as Big Data.
Big Data is the somewhat vague term used to describe the vast amounts of information -- particularly unstructured information such as Word documents, audio, video, telecommunications, the products of RFID tags, as well as embedded geo-spatial location devices, and, of course, the ever-growing inputs from social networks -- that businesses are collecting, storing, and sometimes using (or trying to use) to make better decisions going forward.
The three Vs of Big Data -- volume, velocity, and variety-- are important to understand, and perhaps even more important to manage as they present major challenges to traditional business processes, including financial planning, analysis, and reporting (Big Data blows up spreadsheets), but capturing the three Vs can be a sterile exercise without the all-important fourth V: value.
This Webcast reveals how leading businesses of all sizes are using large data sets to gain real, measurable business value by defining expected Big Data ROI and re-architecting their organizations to make them data-driven and data-savvy.
Some of the questions and best practices this Webcast will address are the following:
- How to determine whether Big Data is important to your business;
- How to formulate a Big Data strategy before making significant Big Data investments;
- How to cut Big Data down to a size your company can manage fruitfully in its current state;
- How to decide how much and what kind of data you need to compete and grow in your sector;
- How to assign probabilities to the value your organization hopes to gain from Big Data;
- How to unlock the latent value of the data you already possess -- call it Small Data;
- How to create a strategic plan for short-, medium-, and long-term returns from Big Data, and how to calibrate investment accordingly; and
- How to fund your Big Data investments from the fruits of Big Data initiatives.
About the Panelists
Frank Diana, Principal, Digital Enterprise Solutions with Tata Consultancy Services (TCS), has 29 years of organizational leadership experience in technology and general management. He is currently leading the digital and analytic efforts for TCS Global Consulting.
Prior to joining TCS, Mr. Diana led a business analytics growth initiative for enherent Corp., and managed the development of a social computing and advanced analytics platform at Aelera Corporation, where he served as Chief Product Officer. Mr. Diana served as CEO of Traxian, Inc., a software start-up focused on the B2B enablement of small and mid-sized businesses, and as Chief Technology Officer of Fujitsu Consulting focused on software as a service, Web service strategies, open source technologies, Web 2.0, eProcurement and B2B communities.
He began his career at AT&T, holding various senior roles including CIO for the company's international financial operation. Mr. Diana also sat on various industry steering committees focused on the development of XML-based data standards. He holds a Bachelor of Science degree in computer science from Rider College.
David Feinleib, Founder of BigDataLandscape.com, and CEO and Co-Founder of Speechpad, is an entrepreneur, adviser, and investor. He is the author of The Big Data Landscape and Big Data Trends, which was featured on the home page of SlideShare as "Hot On Twitter."
From 2009 to 2011, David was a General Partner at Mohr Davidow Ventures, a Sand Hill Road venture capital firm with two billion dollars under management. David has founded five tech businesses, with acquisitions by HP, EMC, and Keynote Systems. David is co-founder of Speechpad, the leader in crowd-sourced audio and video transcription and Onepo.st, a site that makes it easy for Web sites to share and organize files and photos.
John Lucker is a Principal with Deloitte Consulting LLP and serves as Deloitte's Global Advanced Analytics & Modeling Market Leader and a leader for Deloitte Analytics. He is also a leader of Deloitte's Advanced Analytics & Modeling practice, one of the leading analytics groups in the professional services industry.
John provides clients with end-to-end strategy, business, operational, and technical consulting services in the areas of advanced business analytics, predictive modeling, data mining, scoring and rules engines, and numerous other advanced analytic business solution approaches. His clients are in many industries including insurance, banking and financial services, retail, consumer products, telecom, healthcare, life sciences, media, hospitality and others.
Mr. Lucker has developed numerous unique advanced analytic business solutions and methods as well as the technical implementation tools to realize the latent value of the solutions. He speaks and writes often on these topics at industry and professional organizations and in a variety of publications. He is a co-inventor of three predictive modeling patents and two pending patents. He holds a BA and an MBA from the University of Rochester.
Beth Russell is an executive in Strategy and Business Planning at Nuance, in California. She has industry expertise in Mobile-SaaS, Software and Retail for high-tech companies, including Apple and Nokia. She specializes in business transformations for sales, operations, finance, and go-to-market perspectives.
About the Moderator
David Rosenbaum, Senior Editor, Growth Companies with CFO.com, covers small and midsized businesses, and the challenges and issues that affect their growth and profitability. Prior to coming to CFO, he was editor of CIO magazine, the leading publication for chief information officers. Under his leadership, CIO won two American Business Media Grand Neal Awards for excellence in B2B publications, numerous American Society of Business Publication Editors awards, and an ASBPE national Gold Medal for Best Letter from the Editor column.
Rosenbaum has also been the editor-in-chief of Boston magazine, which during his tenure won the American Society of Magazine Editors' National Magazine Award for political coverage and was nominated for two others. He has published two thrillers, Zaddik and Sasha's Trick, the former nominated for an Edgar Award as Best First Novel by the Mystery Writers of America. Rosenbaum is a graduate of City College of New York and Boston University.