Charting a Course to Profitability with Big Data
Sponsored by IBM
Are you interested in improving your ability to analyze and understand the deep drivers of your company's profitability? Do decision makers at your company have the insight they need to make sound, well-informed choices?
Every company forecasts and reports on revenue, costs, expenses, and asset and investment performance. But many finance teams are eager for deeper insight into profitability not just at the corporate or business-unit level, but also at the customer, channel, and product level.
From this Webcast, you will learn how groundbreaking applications of Big Data are making it possible for finance teams to:
- Analyze and report on multiple dimensions and drivers of profitability;
- Allocate costs more effectively and transparently;
- Direct resources to the most profitable activities more effectively; and
- Use scenario modeling and what-if analysis to make better, more informed business decisions.
About the Presenters
Tom Crawford, President, Aptitude Software
Tom Crawford is the President of Aptitude Software, and has worked at the intersection of finance (the office of the CFO) and IT for more than 20 years. At Aptitude Software, Tom has driven the development of finance applications now used by leading enterprises to achieve new levels of financial insight and control.
Tom has had a career's worth of experience in deploying Big Data-processing technologies to help CFOs in a range of industries drive growth and profitability. Prior to joining Aptitude Software, Tom was the COO and CFO of Portrait Software plc.
Tristan Atkins, Vice President, Aptitude Software
Tristan Atkins is Vice President with Aptitude Software, and has more than 20 years of experience designing and delivering enterprise systems. Tristan was previously the Head of Architecture and Strategy at one of the largest digital media and advertising companies. Prior to taking on this role, Tristan spent ten years consulting large enterprises in a range of industries on strategic information management challenges.
With Aptitude Software, Tristan heads product management and technology partnerships. Tristan is responsible for the Aptitude Enterprise Application Platform, the Aptitude Allocation Engine, and new product development.
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