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Gaining Visibility: How CFOs Can Help their Organizations to Make Better Decisions

Sponsored by Workday

Date: Available Now
Time: Available Now
Duration: 1 hour
Cost: Online FREE

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CFOs today are entrusted with turning enterprise data into business intelligence. This enormous responsibility puts the CFO in a powerful leadership position, assisting the tactical objectives of strategy-to-execution.

The tasks of accessing, evaluating and turning enterprise data into actionable decisions come at a time when organizations are releasing capital towards growth opportunities. Thus, enterprises with truly superior business intelligence are more likely to achieve competitive advantage than their peers.

This strategic transformation of Finance also is occurring at a time when powerful technology forces -- Big Data, cloud-based systems and social media -- are converging. The use of Software-as-a-Service (SaaS) is growing rapidly into a critical enterprise business operation. Tapping into SaaS-based financial systems will enable CFOs to gain greater visibility into the sales pipeline, customer service, pricing opportunities, enterprise risks and business/market forecasting to improve short-term and long-range planning.

During this Webcast, principals from market strategy consulting firm Saugatuck Technology will use its latest global survey data and other research to not only affirm the value of SaaS to Finance, but also to show how SaaS in Finance can markedly improve the effectiveness of CFOs to meet core business goals. Through SaaS, CFOs can improve their business intelligence capabilities and achieve a more strategic role within and beyond the enterprise.

Attendees of the Webcast will learn about:

  • The far-reaching benefits of SaaS systems, from Big Data intelligence to actionable insight;

  • Best practices in SaaS planning;

  • How SaaS can improve ROI, reduce inefficiencies and optimize business processes;

  • How SaaS can get Finance out of software and systems management, enabling it to focus more on how it can be most valuable to the organization; and

  • The emerging strategic relationship between the CIO and CFO.

About the Panelists
William S. McNee, CEO, Saugatuck Technology

Mr. McNee is the President and CEO of Saugatuck Technology, a subscription research and advisory firm focused on emerging industry trends and disruptive technologies driving change in enterprise IT. Over the past few years, Mr. McNee has helped spearhead the firm's research into evolving business models as a result of the shift to SaaS and cloud computing. More recently, he has been actively involved in launching the firm's CIO-targeted cloud migration / leadership practice.

Prior to founding the firm in 1999, Mr. McNee spent 11 years with Gartner, Inc., most recently as Group Vice President and Research Fellow, responsible for guiding the firm's overall research strategy. A recognized expert in enterprise software and related business / IT services, Mr. McNee spent five years leading Gartner's Business / IT Management practice as its Director of Research, focusing on CIO governance, IT sourcing models and e-commerce management strategies. Before he took on this role, he was a lead analyst focusing on enterprise business applications and asset management strategies. Prior to joining Gartner, Mr. McNee held strategic planning, financial management and marketing positions at CBS, HBO, Comshare and the Institute for Social Research.

A frequent speaker at industry conferences, Mr. McNee has published hundreds of articles and consulted with thousands of business and IT executives, and vendor clients around the globe.

Bruce Guptill, SVP and Head of Research, Saugatuck Technology

Bruce Guptill is responsible for Saugatuck Technology's research strategy and operations. A recognized expert in CRM, IT ROI and eServices, Mr. Guptill is a frequent speaker on focusing on market development, partner development and relationship management strategies. Most recently, Mr. Guptill has been focusing on utility computing and software-as-service strategies, business performance management and vendor strategies related to SMB and vertical markets.

Previously, he co-developed the Partner Relationship Optimization (PRO) advisory service offered by Robert Frances Group of Westport, CT. Prior to co-founding PRO, Mr. Guptill served as vice-president of marketing at Tallán, Inc., a $100 million custom development and e-business services firm in Glastonbury, CT, where he directed advertising, marketing, communications, and vendor partnerships.

Mr. Guptill joined Tallán after several years as vice president and research director at Gartner, Inc., where he developed and managed advisory and consulting services on e-commerce and IT business strategies, partnerships and alliances, and the business value of IT investments. Mr. Guptill joined Gartner through its acquisition of New Science Associates, where he developed e-marketplace and telecommunications advisory services. Mr. Guptill began consulting as a senior associate with TeleChoice, Inc., developing carrier channel strategies and telecom hardware vendor strategies.

Before joining TeleChoice, Mr. Guptill was an editor, writer and marketing consultant for International Data Group (IDG) publications including NetworkWorld, PC World and MicroMarketWorld. Mr. Guptill began his career in sales and marketing for computer VARs and industrial/commercial mechanical systems manufacturers.

About the Moderator
Russ Banham is the Senior Writer at CFO magazine. Over the past three decades, Mr. Banham has written close to 200 feature stories for CFO and CFO.com, as well as thousands of articles for many other business publications, including Forbes, The Economist, The Wall Street Journal, Financial Times, Chief Executive, U.S. News and World Report, Journal of Accountancy, and many others.

He is the author of 23 books, including The Ford Century, the award-winning, international best-selling history of Ford Motor Company, translated into 13 languages, and The Fight for Fairfax, detailing the extraordinary economic growth of northern Virginia in the aftermath of World War II. His various books have led to several television appearances, including on the TODAY show and A&E's Biography. He is currently writing a history of aviation in Hawaii.

William S. McNee

Saugatuck Technology

Bruce Guptill

SVP and Head of Research
Saugatuck Technology

Russ Banham

Senior Writer
CFO magazine

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