The CFO Playbook on Growth: Using Technology to Grow Your Small or Midsize Business
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About CFO Playbook
CFO Playbook is a series of educational Best Practice Webcasts, podcasts, eBooks, and events providing you with practical knowledge and insights from your peers.
As the stewards of their company's coffers, CFOs hold all the power when tech service providers come knocking on their door, promoting their latest and greatest wares. Those who work at small and midsize businesses (SMBs) in particular are increasingly becoming targets for promising offers, with good reason. Unlike the massive, traditional ERP solutions of yesterday, the newest tech trends -- cloud computing, Big Data, and automation solutions -- aren't just for enterprises. In some ways, they can actually help a smaller business -- which can invest in such technologies piecemeal -- realize its growth potential.
This editorial Webcast will explore these technologies, including the risks and benefits specifically for SMBs -- to give CFOs at these companies the background they need for their next IT signoff.
Topics covered in this Webcast include:
- Ways small businesses can cut back their IT costs to free up their company for more important matters, such as growth;
- How the technology needs for small businesses differ from those of large enterprises;
- The impact of the BYOD trend on IT spending;
- Risks associated with switching to a full-service IT provider or implementing a Big Data initiative;
- How to avoid expensive tech support visits; and
- How Big Data can be used to propel growth while maintaining the bottom line.
About the Panelists
Singu Srinivas, Partner, Waterstone Management Group
Singu brings to Waterstone Management Group nearly 20 years of experience working with Fortune 500 and smaller, high-growth technology companies as a strategic advisor, senior executive and founder. His experience and expertise spans the managed services, telecom, electronics, software-as-a-service (SaaS), outsourcing and professional services industries. Most of Singu's advisory and operating experience has centered on creating growth strategies, developing go-to-market capabilities and enhancing the operational effectiveness of business-to-business and business-to-consumer technology companies as well as the services arms of manufacturers, retailers and Internet service providers (ISPs).
Most recently, Singu was General Manager and Vice President at Radialpoint, a $60M managed services provider of digital home offerings (security, on-line backup and premium technical support) sold through ISPs. Singu managed the P&L of the company's largest geographical segment, grew revenue 37% over 18 months and managed strategic relationships with Verizon, Bell Canada, Cox, OfficeMax and Windstream. Singu joined Radialpoint as a result of the acquisition of HiWired, a venture-capital-backed start-up where Singu was CEO and founder. HiWired provided white-labeled remote tech support services to consumers and small businesses sold through ISPs, original equipment manufacturers and retailers competing against Best Buy's Geek Squad. Singu was nominated in 2007 as finalist as Emerging Executive of the Year by the Massachusetts Technology Leadership Council.
Prior to joining HiWired, Singu was a Director and Consulting Partner at IBM. While at IBM, Singu was Director of Strategy for IBM Global Services' outsourcing, maintenance, applications management and hosting lines of business. Singu's other roles at IBM included Partner in IBM Strategy and Change consulting practice focusing on building and executing services growth and performance improvement strategies for major electronics companies. Singu joined IBM through the acquisition of Mainspring, a high-growth consulting firm focused on business and technology strategy. Singu's clients at Mainspring and IBM included Philips, Kodak, Linksys/Cisco and Symbol Technologies as well as work done with internally with IBM's semiconductor and global services business units.
Earlier in his career Singu held various consulting roles at Accenture and Deloitte Consulting. Singu holds a Master of Business Administration degree from the Wharton School at the University of Pennsylvania, a Master's in Industrial Engineering from Stanford and a Bachelor's in Mechanical Engineering, Magna Cum Laude, from Boston University.
Phani Nagarjuna, Founder and CEO, Nuevora
Phani Nagarjuna is a results-driven software and technology industry executive and an entrepreneur with over 15 years of executive leadership experience and a demonstrated track record of success across corporate strategy, sales and marketing, and product management in the big data analytics, SaaS/enterprise software, outsourcing, and information technology industries. Phani's operating and advisory roles are focused predominantly on helping organizations drive profitable growth.
As founder and CEO of Nuevora, Phani sets the vision for the company and leads its day-to-day operations with a focus on customer success, product innovation, and operational efficiencies. At Nuevora, Phani leverages his operational expertise and Nuevora's Big Data Analytics Apps Suite (nBAAP™) to provide practical solutions to his customers across high-tech, retail, and financial services industries on achieving profitable growth. Nuevora's customers include a number of Fortune 1000 and high-growth, midsize firms.
Most recently, Phani served as the EVP of Products, Strategy and Business Development for OneCommand, the leader in onDemand SaaS marketing software solutions for the automotive retail industry. Under his leadership, OneCommand launched the leading SaaS-based personalized multichannel marketing platform and helped the company escalate its revenues more than four times in two years and make it to the Inc. 500 list in 2008.
Prior to joining OneCommand, Phani was the CMO and the Head of Worldwide Sales and Corporate Strategy for Caritor, which acquired Keane in 2007 to create a $1B company that, in turn, was sold recently to NTT Data. While he was with Caritor, he worked closely with the CEO to architect one of the fastest corporate turnarounds in the IT industry helping the firm raise capital, reinvent the brand and more than double its revenues. Before this, Phani held various product marketing and customer strategy positions at Siebel Systems, including leading the successful launch of its channels product line into the Asia-Pacific and Japanese markets.
Phani holds an M.B.A. from Harvard University and an M.S. in Engineering from the University of Cincinnati. He is an active contributor to the community and lives with his family in Danville, CA.
About the Moderator
Mary Beth Findlay is editorial director of CFO Publishing's product development group, a division that includes CFO Learning and CFO Metrix. Prior to joining the product development group, Mary Beth was associate director of research at CFO Research Services. She conducted research studies on a variety of finance topics, including banking and capital markets, business performance management, the use of financial and operating data, and professional development.
Before joining CFO, Mary Beth served as a research associate at Harvard Business School, writing case studies and background notes for second-year MBA courses. She is a graduate of Boston University School of Law, and she earned a bachelor's degree in communication from Boston College.