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Mining the Value in CRM Data: A CFO Perspective - A report prepared in collaboration with Sun Microsystems
Ideally, CRM is a comprehensive strategy that integrates all areas of business that touch the customer.
January 03, 2008
Customer relationship management (CRM) is that part of an enterprise’s business strategy that enables the entire enterprise to understand, anticipate and manage the needs of any current and potential customers. CRM is not an event or a technology, … more »
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