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CFOs are planning to ramp up spending at their companies this year, in order to capitalize on the growth opportunities they see taking shape around the world---particularly in emerging markets. They aim to do so while focusing intently on the value gained from each outlay, working to ensure that their companies always choose the right goals for their unique means. In the sixth annual American Express/CFO Research Global Business and Spending Monitor, which is based on a survey of 519 senior finance executives at large companies around the world, CFOs indicate that competitiveness may increasingly be defined by specialization: focusing on the regions, markets, and customers that offer the greatest value based on each company's unique mix of competencies.