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Through two global surveys among senior finance executives at consumer markets companies, this report examines the current state of consumer businesses and profitability in the wake of the economic downturn and recent events in the Middle East and Japan. The study documents executives' performance expectations and the steps they are likely to take to achieve their financial and operating goals in the year ahead. This research reveals executives' perspectives on prospects for growth and opportunity, threats to market share and margins, and strategies for success.