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What actions are senior finance executives taking to ensure adequate capitalization to support their companies' growth over the next year? We queried senior finance executives at mid-size companies on their strategies for cash management in these extraordinary times and found that companies are taking a broad view to keep their companies well-funded. Finance executives say they are going 'back to basics,' pursuing efficiencies in both operations and the back office. They also are shifting their focus from revenue growth to bottom-line profitability, and are looking to optimize working capital as well as turning to more creative, 'one-off' types of actions to reduce liabilities and free up cash. In this report, finance executives, in their own words, share how they're managing cash flow amid economic turmoil.