|CFO magazine unveils redesigned publication
|New look and content offers alignment with CFO's full suite of offerings
|April 13, 2012|
CFO magazine is unveiling a refreshed look, as well as a new approach to content, starting with its April issue. The goal of the redesign is to create a stronger sense of connection between all of the company's media, tying the magazine more closely to its website, conferences, and research. Readers and advertisers alike will benefit from the publication's refresh, which includes the following components:
-CFO's seven major content areas (Accounting & Tax, Banking & Capital Markets, Risk & Compliance, Human Capital & Careers, Growth Companies, Strategy, and Technology) will feature prominently in every issue, building continuity between CFO magazine and the recently redesigned CFO.com.
-Content related to CFO live events, research studies, and popular blog posts will appear in the magazine, keeping the CFO community better informed. For advertisers, better integration across CFO Publishing's channels increases brand reach.
-The magazine will be brighter and bolder throughout, with a more-vibrant logo treatment, new cover design, and aesthetic on par with the best consumer magazines.
-Interviews with even more finance chiefs in every issue will reinforce the fact that CFO is the magazine for senior finance professionals. New columns and departments will profile notable achievers and up-and-comers.
This is the first redesign for CFO in seven years. "We have won more than 100 design awards since our last redesign," said Editor-in-Chief Scott Leibs. "Combine that fact with current market realities and you might expect us to maintain the status quo. But we want to enhance our status as the premier publication in the finance arena, and we're confident that this redesign will provide both our print and digital-edition subscribers with the most engaging reading experience available in the business press today."
Founded in 1985, CFO magazine serves as one of the leading news source for more than 400,000 senior finance executives. The publication remains committed to bringing its readers a mix of pragmatic advice on core finance concerns and careful analysis of the strategic issues that CFOs confront as corporate leaders. As such, CFO magazine--in print, online, and in digital format--also serves as an effective marketing channel for a wide variety of B-to-B companies.
About CFO Publishing: CFO Publishing LLC, a portfolio company of Seguin Partners, is the leading business-to-business media brand focused on the information needs of senior finance executives. Delivering content through multiple channels including online, digital, mobile, and print, the business consists of CFO magazine, CFO.com, CFO Research Services, CFO Learning and CFO Conferences. CFO's award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of B-to-B companies. CFO has long-standing relationships with nearly a million finance executives. For more information, please visit www.cfo.com..