|CFO Publishing and WorldTek Form Strategic Conference Partnership
|New Senior Vice President of Conferences on Board
|June 27, 2011|
Phillip A. LoFaso
ph: (212) 488-4712
CFO Publishing (CFO), an award-winning media business, today announced a strategic partnership with WorldTek, a full service event and travel management company to enhance CFO conference offerings.
By combining CFO's experience in producing high quality corporate finance conferences with WorldTek's operational capabilities and dedicated resources, the alliance will allow CFO to more aggressively grow its conference business, allowing for development of additional regional conferences and more narrow topic-focused events.
"We are excited about the new venture with WorldTek," said Deborah Patton, SVP conferences. "Worldtek will handle the operational side of the conference business as well as sponsorship sales, allowing us to concentrate on the content and branding of our current business while giving us the ability to scale new business quicker."
Deborah Patton has joined CFO as Senior Vice President, Conferences and will lead the new conference platform. With in-depth experience in a range of consumer and business-to-business media, Patton has played leading roles at media brands including Billboard, Adweek, Brandweek and Mediaweek. Most recently she served as Vice President of Corporate Marketing and Communications for Nielsen Business Media.
Two new conferences have already been announced, including a second CFO Corporate Performance Management conference in Dallas focusing on analytical services, and the CFO Playbook for Private Companies addressing issues facing senior finance executives at SMBs. These conferences join the established CFO Rising, now in its 18th year; CFO Rising West in its 6th year; and the CFO Core Concerns conferences. The quality of these conferences has earned the "Most-Valued Podiums for C-suites" designation from Burson-Marsteller.
About CFO Publishing:
CFO Publishing is the leading business-to-business media brand focused on the information needs of C-level and senior financial executives. The business consists of CFO magazine, CFO.com, CFO Research Services, and CFO Conferences. CFO's award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies. CFO has long-standing relationships with more than a half million financial executives. For more information, please visit www.cfo.com.