|CFO GROUP ANNOUNCES PROMOTIONS AND REORGANIZATION
|The CFO Group makes changes to reflect integrated approach
|May 19, 2008|
For Immediate Release
Contact: Molly Meloy
(212) 641-9821/Cell: (917) 623-2976
NEW YORK, NY (May 19, 2008) - The CFO Group general manager and publisher Frank Quigley has announced a company reorganization tying together CFO magazine, CFO.com, CFO Conferences, and CFO Research Services.
"CFO operates under one strong brand, serving corporate finance executives as well as the marketers who need to reach that audience," said Quigley, "so it only makes sense to go to market in a way that allows us to serve our audience and advertisers in an integrated manner."
As part of the restructuring, Julia Homer, veteran editor-in-chief of CFO, has been promoted to the newly created position of senior vice president and chief content officer for the company. In that role, she will develop a content strategy across the company's print, digital products, events, and research platforms.
"Each platform serves the audience in a different way," said Homer. "By coordinating and integrating major editorial initiatives across platforms, we can offer the audience a richer experience."
Homer has appointed Scott Leibs executive editor of CFO magazine and Lori Calabro editorial director of CFO Conferences. Tim Reason, editorial director of CFO.com, and Sam Knox, vice president and director of research, complete the senior content team.
Additional editorial and programming staff will be added to Homer's staff, including an associate director of research for CFO Research Services and a senior editor for CFO magazine.
Lissa Short, who is senior vice president and director of advertising sales, takes on the responsibility for selling online advertising and sponsorships in addition to magazine display advertising. She will coordinate with the sales and business-development teams for CFO Conferences and CFO Research Services to develop custom marketing solutions for CFO clients.
A new position, vice president of E-media, will be filled shortly. "We are recruiting candidates who have extensive B2B E-commerce and B2B E-media experience. We believe we can develop CFO.com into a major destination portal for corporate finance executives, and in so doing, provide a fully-integrated user experience for our audience," said Quigley.