CFOs can't ignore social media. But what's the ROI?
David Rosenbaum, CFO Magazine
February 1, 2012
I enjoyed reading your story about adoption trends in social media, and it got me thinkingı. thereıs a whole other element to social media that is not often discussed, but which organizations need to consider: How to bring the immediacy and interactive communications of social media to the world of finance. CFOs and other finance professionals could benefit substantially if they leveraged social media to collaborate in real-time with their trading partners. Imagine the increase in accuracy and efficiency that they could achieve and how their relationships could be strengthened. Now, that would deliver an ROI that could be measured. Robert Cohen Vice President Basware
Posted by R Cohen | March 19, 2012 10:41 am© CFO Publishing Corporation 2009. All rights reserved.