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Bottom-Lining the Buzz

Why companies should monitor their presence on social-media sites.

Sarah Johnson, CFO Magazine
May 1, 2011

Many companies are stuck in a reactionary phase

Interesting article, Sarah. Indeed, many companies are stuck in a reactionary phase in their use of social media sites by jumping on current trends or battling criticism instead of taking the initiative and promoting thought leadership in their field. We are beyond the point where a CFO can completely ignore social media. In today's Web 2.0 world, every user has a voice, and this gives companies the unique opportunity to create one-on-one dialogue with their customers, investors and analysts. Only time will tell the true value of this new metric. You can read more of my thoughts on how social media can directly impact a company's share price here:

Posted by Stephen Zarrilli | June 09, 2011 12:16 pm

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