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Enron Scandal Prompts Call for Reform of Financial Management
Key Speakers at Upcoming CFO Rising Conference Discuss How Companies Must Respond
CFO Magazine
January 28, 2002
NEW YORK, NY - The collapse of Enron, the largest bankruptcy in American history, underscores why regulators must overhaul corporate reporting and auditing procedures.

Dennis Beresford, a former chairman of FASB (Financial Accounting Standards Board) and former national director for accounting standards for Ernst & Young, will be a keynote speaker at the Ninth Annual CFO Rising Conference, a three-day conference for senior financial executives. Beresford will discuss how issues arising from the Enron scandal may change business practices going forward.

Beresford is scheduled to testify before the Senate Banking Committee on February 26th on needed improvements to the accounting and auditing system in the United States.

Frank Weise, CEO and President of Cott, the world’s leading supplier of retailer brand carbonated soft drinks, will also be a keynote speaker. A twenty-five year finance veteran at such powerhouses as Proctor & Gamble and Campbell Soup, Weise will provide an overview of what it takes to make a successful transition from CFO to CEO of a large public corporation¾the skills required and the challenges to overcome.

The Ninth Annual CFO Rising Conference & Exhibition is being produced by CFO Executive Programs, the executive education arm of CFO magazine. It will be held March 10-13, 2002 at the Renaissance Waverly Hotel in Atlanta. For more information, call 1-888-767-5924 or visit www.cforising.com.

CFO is published monthly by CFO Publishing Corp. and is a member of The Economist Group. With a rate base of 450,000 and a readership of more than one million each month, CFO reaches the highest-ranking finance executives of the largest companies in America. CFO is also published worldwide, covering the global market with CFO Europe , CFO Asia , and CFO China .

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