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COVER STORY FOR MARCH 1998 ISSUE
Making Your Mark
Time for finance to play a role in brand management.

FEATURES
Fighting Words
Growing ranks of litigants are putting price tags on ideas.
March 01, 1998
To Have and Have Not
Companies have long had it both ways on stock options. But now they must show what these incentives cost and how much dilution they cause
March 01, 1998
Shopping For A System
Choosing midrange financial software is becoming less a matter of platform, more a matter of features.
March 01, 1998

ALSO INSIDE
TechWatch
Antidotes for Viruses

New Deals
A Long Haul

Grapevine
Just Doing It

Columns
Data Detectives
Coors's New Brew
Getting to Know You
The Ranks Grow Thinner


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