The Business of Sports

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IN THIS REPORT

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From Nascar to baseball to college football, CFO has a long history of carefully examining the financial systems that keep players on the field and fans in their seats.

This special report highlights the declining fortunes of stock-car racing teams, how universities are lavishing funds on athletics, and how the NFL tackles the touchy subjects of revenue sharing, stadium financing and the salary cap.

In every arena, sports executives must manage the tricky balance of putting up winning numbers on the field (or rink, or track) and on their ledgers.


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