The Business of Sports

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From Nascar to baseball to college football, CFO has a long history of carefully examining the financial systems that keep players on the field and fans in their seats.

This special report highlights the declining fortunes of stock-car racing teams, how universities are lavishing funds on athletics, and how the NFL tackles the touchy subjects of revenue sharing, stadium financing and the salary cap.

In every arena, sports executives must manage the tricky balance of putting up winning numbers on the field (or rink, or track) and on their ledgers.

A Wild Ride
Over the past decade, Nascar has raced to the top of the sports world. Is it finally beginning to slow down?
The Money Bowl
The real competition in big-time college sports is over who can spend the most.

Pitch Fever
American investors spend it like Beckham — and borrow heavily, too — to buy UK soccer teams. The big lure: global branding.
The NFL's Kim Williams
Sorting out the touchy business of revenue sharing, stadium financing, and the salary cap are key to the future success of the National Football League.
This Is Not a Game
Top sports agents share their negotiating secrets.
Hockey Fight
A brawl over accounting could give the National Hockey League a black eye.
Squeeze Play
Forget steroids. It's spending that has baseball in a bind.
Baseball, Apple Pie, and Corporate Scandals
For major league baseball owners, multimillion-dollar stadium sponsorship deals seemed like such a good idea. Then the corporate scandals started.
Diamonds in the Rough
Minor league baseball is afraid of becoming a victim of its own success.
Low and Away
When it comes to bookkeeping, Major League Baseball sure has a funny way of keeping score.
Money Changes Everything
Baseball may be the national pastime, but it's increasingly becoming a one-sided affair.
Fields and Streams
Major-league clubs may keep their books differently, but they get their money from the same sources. Some just get a lot more than others.
No Penalty Box for Hockey's Credit
The teams will be slightly larger credit risks following the cancellation of the National Hockey League season, according to Moody’s. But over the long run, the league could see improvements in its credit quality.
Two Firms Offer $3.5 Billion for NHL
The proposed plan reportedly calls for the National Hockey League to be operated as one company with franchise outlets, effectively resulting in a major form of revenue-sharing.
Chicago Cubs to Be Traded
Analysts have suggested that the franchise could fetch some $600 million — not a bad return on a $20.5 million investment in 1981.
A Baseball Odyssey
''I want to make sure the game stays alive in Greece after the Games,'' says former chief financial officer Bill Galatis.
AOL Signs NFL Marketing Deal
Multiyear deal will involve Web and other technology-based media.
Jets Go Long on ''Giants Stadium'' Debt
Will issue 40-year paper to help finance the successor to the current Meadowlands venue.
The Super Bowl ''Spread" for Companies
After losses in worker productivity are balanced by gains from Super Bowl-related spending, U.S. businesses don't make out so badly.
Sports ''Revenue Managers'' Scalp Fans
Professional teams are profiting from online brokers and stand-alone sites, but are they eroding fan goodwill?

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