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A growing number of manufacturers, wholesalers, and retailers are turning to product information management (PIM) software to ensure that the entire enterprise — employees, customers, and suppliers — is working with the same, updated product data. PIM software, which surfaced about three or four years ago, created a new software family that combines the structure and visual quality of print products with the Web's interactivity and immediacy.
It also offers the potential for significant and rapid ROI, observes John Edwards, a regular contributor to CFO, in "Dream Catalog." In addition to this feature article, we've also included a listing of business-intelligence providers and an extensive selection of recommended reading.
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