The 2010 CFO Rising Conference & Expo

Dear Colleague,
We hear the phrase "The New Normal" a lot these days, but what does it really mean for finance executives? Please join me at CFO Rising on March 7-10, 2010 for a multi-faceted exploration of how the new normal is fundamentally altering the business landscape, and how the savviest companies are responding.

Held at the brand-new Hilton Orlando Bonnet Creek, CFO Rising will feature provocative speakers including famed innovation expert Vijay Govindarajan and a deep roster of truly strategic CFOs such as Joe Kaeser of Siemens AG, Brad Richmond of Darden Restaurants Inc., and Robert Daleo of Thomson Reuters. Hear what they have to say about evolving banking relationships, capital structure optimization, strategic planning, and managing energy and health-care costs.

All CFO conferences offer rich networking opportunities, and CFO Rising is no exception. At formal and informal events, you will have multiple opportunities to discuss pressing issues and learn from your peers. Before the conference opens, you can compete in the CFO Rising Golf Tournament and play 18 holes on a breathtaking course designed by Rees Jones.

This is a special year for CFO magazine: our 25th anniversary. We plan to commemorate the occasion at CFO Rising with a celebratory reception on Tuesday night featuring champagne, hors d'oeuvres, and of course, cake. Please join me in raising a glass to our anniversary and sharing the lessons learned about financial leadership over the past 25 years.

To reserve your place at CFO Rising, register online, or call (888) 767-5924. I look forward to seeing you in Orlando.

Warm regards,

Julia Homer
SVP and Chief Content Officer
CFO Publishing Corp.

PS: Remember to register by January 18, 2010 to save $500 off the standard rates.