The CFO Green Conference: Making Sustainability Cost Effective
March 31, 2009, New York City

Join us for our second annual CFO Green Conference being held in New York City. This year's focus is on the cost/benefit proposition of the green movement in Corporate America and will address the problem of staying on course with such initiatives in troubled times. CFOs have a fiduciary responsibility to their shareholders and they must balance the push to go green with protecting long-term shareholder value. Attend this event and hear how your peers are succeeding and what steps they have taken to gain their success.

Now, more than ever, you need to attend this conference and learn how you can go green amidst a downturn!

Topics to be discussed:

• Why Being Green Makes Sense
• Calculus of Carbon and Carbon Credit Trading
• Case Studies in Reducing the Carbon Footprint
• How to Manage a Greening Balance Sheet
• The Green Effect on Market Valuation
• What Investors Want from Corporate Environmental Initiatives
• Why Sustainable Environmental Performance is a CFO Issue
• Green Lending Policies: What Companies Need to Know to Overcome the Hurdles for Debt and Equity
• Why CSR is a CFO Issue
• Aligning the CEO, CRO, and CFO
• How Sustainability Initiatives Can Satisfy Employees, Investors, Customers, and the Community While Increasing Profitability
• Communicating Your Green Posture to Wall Street
• How Environmental Transparency Can Create Value
• Techniques for Eliminating Environmental Risk

Question to be answered:

• How can companies balance environmental philosophies with strategic goals?
• What is the future of carbon trading?
• Can increased environmental transparency reduce risk to investors and create corporate value? What are the latest best practices in sustainability?
• Is going green still viable in a volatile economy?
• What is the role of innovation in going green?

Last year's speakers included:

» President, Environmental Defense Fund; Author of Earth: The Sequel-The Race to Reinvent Energy and Stop Global Warming
» VP and CFO, Caterpillar
» COO, CFO, and Director, Jones Lang LaSalle
» EVP, ARCADIS
» EVP and CFO, Pitney Bowes Inc.
» Director, Sustainability, The Coca-Cola Company
» Environmental Policy Manager, Dell
» Director, Advanced Equities Research, Calvert
» President, Advanced Environmental Dimensions; Author of Financial Reporting of Environmental Liabilities and Risks After Sarbanes Oxley
» US Director, The Climate Group
» Director, Corporate Programs, Ceres

This conference is designed to provide best practices and thought leadership for attendees interested in leveraging sustainability efforts for future growth.