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| Most finance executives are planning further investments in customer-centric technologies, but how do they plan to measure the results? |
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Dave Cook,
CFO.com | US
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| May 01, 2003 |
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Many companies have made significant investments in customer-centric technologies, but there is a growing sense that much of this investment has been misguided or even wasted. Most finance executives agree that their companies need to continue to invest in these technologies, but they are insisting on a disciplined approach to evaluate investment options and to measure these initiatives as they proceed.
This five-question quiz is based on "Customer-Centric Technology Investments: Where's the ROI?", a report prepared by CFO Research Services and Saugatuck Technology. The report was based on a survey of 304 executives, 231 of whom held senior financial titles and 73 of whom held senior IT titles. (At the end of this quiz, you can find out how to send for your own copy of the report.)
Question #1 According to the finance executives we surveyed, which of the following customer-centric technologies provides the highest payback: sales force automation, customer self-service, a customer call center, or database integration?
See the answer
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