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| Most finance executives are planning further investments in customer-centric technologies, but how do they plan to measure the results? |
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Dave Cook,
CFO.com | US
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| May 01, 2003 |
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True, but not the whole story, since members of the two groups often have a different perception of how "success" should be measured. From our in-depth interviews that followed the survey, we determined that IT executives measure success more according to strict time, cost, and process metrics; finance executives measure success more according to enterprisewide financial and nonfinancial metrics. In other words, while finance executives are concerned about the costs and time involved and whether the application fits the need, they are more concerned about whether or not the implementation enables the company as a whole to move closer to its strategic goals.
You can learn much more in "Customer-Centric Technology Investments: Where's the ROI?"
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