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| Most finance executives are planning further investments in customer-centric technologies, but how do they plan to measure the results? |
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Dave Cook,
CFO.com | US
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| May 01, 2003 |
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ROI, it should not surprise you, is clearly the most prevalent financial metric. However, all of our surveyed companies use a mix of ROI, IRR, payback period, and EVA, based mostly on their business model, channels, and product or service offerings.
Question #4 One metric actually surpasses ROI as a measure of value. What is it?
See the answer Return to beginning of quiz
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