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| Most finance executives are planning further investments in customer-centric technologies, but how do they plan to measure the results? |
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Dave Cook,
CFO.com | US
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| May 01, 2003 |
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True. Especially at companies with revenues under $500 million — where procurement processes are often more informal — nonfinancial metrics are an important part of the mix. All told, 70 percent of companies use some blend of financial and nonfinancial metrics.
Question #3 Of return on investment, internal rate of return, payback period, and economic value added, which financial metric is most often used by both finance and IT executives?
See the answer Return to beginning of quiz
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