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CORPORATE PERFORMANCE
The Ghost of Henry Ford
Posted by Marie Leone | CFO.com | US
July 24, 2008 8:18 AM ET

It is widely-known that in 1913, Henry Ford, inventor of the Model T and first chairman of Ford Motor Co., agreed to pay the company's factory workers double the minimum wage for the industry — a stunning $5.00 per day. He also agreed to reduced the standard work day from nine hours to eight.

The rationale for the largesse reportedly was more strategic than altruistic. Ford was creating his own private-sector stimulus package, essentially making sure employees could afford to buy the cars rolling off of his legendary assembly line. In turn, the workers with Model Ts became mobile advertisements for Ford. The idea — a car made "for the masses" — caught on.

This week, as Ford celebrates the 100th anniversary of the Model T, the company made another big announcement about its employees. But this time, Ford is offering some middle-class workers up to $140,000 to leave the company, reports The Detroit News.

The financially beleaguered car company announced on Tuesday that will continue to offer buyout packages to employees at 14 more factories, in addition to the offers made at two other factories earlier in the month. According to the Wall Street Journal (subscription required), the carmaker is cutting back on overtime as well, figuring that by nixing overtime incentives, employees might be more likely to take the packages. That's a far cry from doubling workers' salaries.

This morning, Ford announced a loss of $8.67 billion for the second quarter, stemming from, among other things, a $5.3 billion write-down on its North American assets, and a $2.1 billion charge taken on operating leases held by Ford Motor Credit.

With the ghost of Henry Ford hovering over Highland Park, Michigan, this week, it's hard not to think about what type of stimulus package the company founder would have offered employees of this era.

Comments (3)


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It is too easy to look back and ponder what Henry would do. Most of what he did then would be impossible to do now - ask the union or the government regulators. But as Henry was committed to keeping his company performing I think he would: shrink the product line, drop the number of employees, decrease the benefits and take the benefit away from union control and then in a brutal move get out from the retirement liability. He would be of course crucified by the public for a few years, then he would become a historical person who saved his company. In the meantime - those who had faith in union or corporate to provide security in trade for work will be the collartial damage economist document when recording the event as dead soldiers are documented by historians recording the battle.
Posted by Milton Bulloch | July 24, 2008 11:33am

Why is it that when ever a large company goes south the sacrifice is offered from the bottom up and not the top down? How long has Ford been loosing large to the marketplace? The management has been at the helm of this ship watching the destruction but not sacrificing on behalf of the personnel executing the strategic plan. Pay for performance might have worked long before getting to this wall.
I must say that in this day and age everyone should consider themselves a gun for hire, with the mindset of security being from opportunity to opportunity.
Management and labor as partners, what could a real partnership in the best interests of the company have created?
Posted by Jake Smith | July 25, 2008 01:48pm

I think we should not confuse what Henry Ford was accomplishing as founder of Ford Motor Co with the challenge before the current managers. Currently, Ford has to cast off three decades of poor decisions by management and union as well as re-constitute its core of entrepreneur design managers who can provide the new vehicles people will buy. Also, while trying to build vehicles people will buy, they have all the government mandates to comply to.

Ford will continue to rebuild itself as all companies have to do to meet the current and future demands. Today, the Model T would be banned from all roads and the driver ticketed for driving an unsafe vehicle. So, yes Ford will downsize work force, freeze or delete pension cost, close and or retool assembly lines, and we all will make the mistake of looking back to the good days instead of learning why the current worker is paying the price for poor union management and poor corporate planning.
Posted by Milton Bulloch | August 07, 2008 11:17am

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