Marie Leone, CFO.com | US
June 8, 2010

Are you kidding me?

Manina? you can't be serious! For "TREND ANALYSIS" purposes (as most seasoned Accountants and Financial professionals know), these types of studies are almost never pointless. The analysis of relevant historical data is a common sense procedure, that always performed by seasoned Accounting and Financial professionals. It's another tool that will assist you in making "SOUND DECISIONS" for the future of your organization. You, me and everybody else, always have a lot more to learn. Except for those of you who know everything. LOL! Try again.

Posted by Willis McAllister | Jun 14, 2010 8:00 PM ET

Pointless

Unfortunately this is a pointless study since 2008 was the year the companies really felt the depression. As most accountants and financial professionals know, in 2008, the sum of future undiscounted cash flows would, more than likely, have been lower than the Goodwill balances in the books, since the estimate of future cash flows usually consider the current cash flow as basis (unless you have a really good case to ignore it and prove your assumption to SEC and your auditors). This study would have been more relevant in comparable years (e.g. 2006 vs 2007).

Posted by Marina Biro | Jun 14, 2010 10:51 AM ET