Pruitt is currently working on another survey, examining the market-cap impact of event sponsorship — college football bowl games, golf tournaments, Nascar races, and the like. While the results have yet to be released, Pruitt does say Nascar is leading the pack. "Nascar," he says, "is the king of all events." — J.G.
Reader CommentsDisplaying 3 of 4
Joseph Whitmore
Oct 1, 2007 1:48 PM ET
Nascar out of control
There is a situation in Tracy, CA where Nascar is aggressively trying to take over a neighbor's residential property in … more
Douglas A Innes
Aug 10, 2007 11:19 AM ET
RE: NASCAR!
A very nice summation of the "business" end of NASCAR! But from a fan standpoint, or a casual observer standpoint, … more
Vince Herndon
Aug 9, 2007 1:09 PM ET
COT & Spec Motor
If NASCAR thinks things are going South now just wait. The Car of Tomorrow and the Spec Motor that will be the engine … more
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