Rather than flaunting their flabbier bits, or deploying the corporate equivalent of an army of personal trainers (probably lawyers) to keep themselves in perfect shape, surely firms will have to develop a "figleaf" strategy alongside their plans for greater nakedness. One obvious area to explore is how to make greater use of unrecorded verbal communication instead of e-mail. Mr Tapscott's big idea is broadly correct, and yet there remains a nagging suspicion: it is that, seen in the raw, the greedy drives and selfish ambitions that help to make capitalism so successful will never look especially "buff".
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