VideoE-marketing: Interactive marketing applications that facilitate E-commerce, digital direct marketing, and other Web-based interactions. May include modules for Internet advertising, coupon campaigns, and similar efforts.
Other Marketing Automation: Tools to help marketing planning, research, product management, collaboration, and asset management.
Sales
Sales-force Automation: Provides salespeople with customer information and tools to aid sales and improve time management. May also include tools for managing contacts and opportunities, generating proposals, processing sales, tracking customers, analyzing performance, and forecasting sales.
Call/Contact Centers: Tools for inbound customer support and outbound sales and marketing. Uses telephone-based as well as multichannel systems. May also address interactive sales coaching and presentations/proposals.
Demand-chain Management: Software to extend the supply chain to customers, including product-information management, online-catalog creation, demand forecasting, and pricing optimization.
Partner Relationship Management: May include applications for partner administration, lead distribution, channel compensation, and forecasting.
Service
Customer Service and Support: Tools for call centers or Web-based services. May include call-center management, integrated Web-E-mail communications, call logging, and customer self-service.
IT Help Desk: Automatic integration with network-management applications. May also include end-user self-service.
Field-service Management: Logging and dispatch, logistics, inventory control.
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