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The Search for Intelligence

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Like other companies, Consolidated Container followed a modular, phased-in approach of its BI software. The application, designed by Business Objects, codifies, integrates, and streamlines disparate data from different data sources. "Everyone can reach beyond their own silos to analyze the same information or create reports," Baird says. "And the data is being pulled across the enterprise."

The benefit of all this pushing and pulling of data? Good business intelligence, claims Stimson, "like the intelligence military commanders receive from the field to make decisions."


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