VideoIn January, IBM made an announcement that probably wouldn't have garnered much attention on even the slowest news day. The company signed a $5 billion deal with Sanmina-SCI Corp. to outsource the manufacture of its NetVista PC line.
With the industry's margins almost nonexistent and worldwide PC sales declining outright last year for the first time ever, such an outsourcing deal seems sensible and even inevitable. But the move has symbolic significance, because it comes 20 years after IBM transformed the personal computer from a hobbyist's fixation to, well, Corporate America's fixation. In the past two decades IBM has sold tens of millions of PCs, and while it hasn't been the market leader for some time, the company has remained synonymous with desktop technology. That IBM would leave it to another company to build the boxes that have become the virtual appendages of knowledge workers everywhere certainly says something about the state of the corporate desktop today.
But what exactly? Steve Jobs's indefatigable efforts to make the PC a sexy consumer item notwithstanding, corporate employees are usually more attached to their mouse pads than their PCs. And those PCs are getting older: analysts say that the economic slump, combined with a move toward Web-centric computing, which requires no particular boost in desktop horsepower, is now prompting companies to replace PCs every four years rather than every three. "Historically, new software drove the demand for faster PCs," says Gartner analyst Mark Margevicius. "But now we all use the same basic programs--E-mail, word processing, spreadsheets--and there hasn't been any new 'killer app' for some time."
But today's knowledge worker is not, despite appearances, a wretched scrivener forced to toil at an ancient machine while using the same basic software programs he or she has used for years. The Internet has, of course, brought an entirely new dimension to corporate computing, but there are a number of other, less-conspicuous trends that promise to reshape the corporate desktop.
Freed of manufacturing concerns, IBM plans to push PC enhancements on several fronts, all of them valuable if not glamorous. The company's "four-pillars" strategy is intended to provide a number of behind-the-scenes improvements that make PCs more secure, more flexible, and simpler to manage, all while holding costs down. "We want to be on the cutting edge of cost-competitiveness," says IBM's Clain Anderson, a wish that is not as oxymoronic as it may sound. Anderson, IBM's director of market development and alliances for its personal computer division, says PC vendors can still distinguish themselves on features, they just can't get more money for them.
Helping customers save money on the after-purchase costs of PCs, in fact, is one way that IBM hopes to stay competitive. In January, Kodak signed a deal with IBM to buy 40,000 desktop and notebook computers over several years. Kodak cited lower total cost of ownership (TCO) as the key factor behind its choice, and in particular the ability to manage the software "image" on each machine, a chore that can account for half of the total hardware support budget. IBM has developed ImageUltra, special software that maintains a single "superimage" of PCs on a network and helps ensure that despite different operating systems, applications, drivers, and other features, the PCs interoperate smoothly. That may sound arcane, but IDC Corp. analyst Roger Kay says such chores can occupy up to one-third of a company's PC support staff, and IBM says the software can lower TCO by $100 per PC per year.
Other under-the-hood initiatives include increased security (by the third quarter, all of its PCs will include a special security chip, one that is on the way to becoming an industry standard) and support for wireless technology, primarily networks. While these enhancements do hit the bottom line, they're far more likely to be noticed by a company's technical staff than its finance department or legions of computer users. Other desktop innovations, however, have far greater visibility and can be classified in two broad categories: ease of use and collaboration.
Not Just Window Dressing
The oft-cited "Moore's Law" (the number of transistors per square inch on integrated circuits--that is, processor speed--doubles every 18 months) nicely encapsulates the steady increase in the PC's number-crunching ability, but there is no corollary on the usability side. Such breakthroughs as the computer mouse, iconic interfaces, and browser-based interfaces come along unpredictably, with long periods of teeth-gnashing in between.
Although not quite as revolutionary, the advent of the employee portal will prove just as important, say analysts. By aggregating all the applications and sources of information an employee needs to do his or her job into a single onscreen environment, companies not only empower an employee to be productive individually, but also make it simpler for that employee to interact with others, whether within a company or without.
At office-furniture maker Herman Miller Inc., approximately 300 employees who spend most of their days in contact with suppliers use a customizable portal that gives them fast access to news and information, which lets them deal with business partners more effectively, because they don't have to hunt for or combine various bits of data. E-commerce team leader Mike Brunsting says the company was originally attracted to the technology from Top Tier Software (which was acquired by SAP in March 2000) because it provided a way for suppliers to interact with Herman Miller's enterprise resource planning system. "But once we saw how effective a portal interface could make our employees," he says, "we began to roll it out for internal use as well." Today the company has several separate portals for various types of employees, but it is considering evolving its Web site into a sort of "superportal" that will then lead customers, suppliers, and employees to different subportals, depending on their needs.
Reader Comments» Post a comment