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Outsourcing: Should It Stay Or Should It Go?

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Genuity has seen the light, says Schroepfer, and now offers a platform that can be purchased in smaller increments. A recently announced partnership with PricewaterhouseCoopers should help spread the new message, but ultimately the company's best shot may be to merge back into Verizon, which spun Genuity off last year as a requirement of its merger with GTE. Verizon is currently applying for regulatory relief in order "to bring us back into the fold in some way, shape, or form," says Joel Whitman, Genuity's vice president for product marketing and Internet strategy.


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